Medifast, Inc.

  • Social Media Team Lead

    Job Location US-MD-Baltimore
    Job ID
    Job Category
    Regular Full-Time
  • Overview

    The Social Media Team Lead uses social media marketing technologies as a means to engage and build relationships with OPTAVIA Coaches and Clients.  This role manages social activity for OPTAVIA, and works with department and cross-functional teams to ensure collaborative, successful, and efficient social media marketing project execution.  Manages all day-to-day social media activities.



    • Works with internal and external teams to create and continuously update social media strategy, guidelines and best practices for OPTAVIA Coaches and OPTAVIA corporate social media channels.
    • Manages and oversees the social media community across a variety of social media platforms. (Facebook, Facebook Groups, Twitter, YouTube, Pinterest, Instagram, etc.)
    • Engages with Coaches and Clients through social media marketing channels to achieve positive interactions with and recommendations for our Fuelings, plans and the Coach opportunity.
    • Manages the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and integrity.
    • Oversees the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers.
    • Thinks creatively and strategically in all social media platforms and promotions with an understanding of OPTAVIA’s unique community of Coaches and Clients, and how other internal promotions and programs could translate to this audience via social media.
    • Follows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends, and makes recommendations on how to improve or expand OPTAVIA’s presence on existing or new social media platforms.
    • Manages and oversees live social media postings, schedules, and community engagement during all OPTAVIA events.
    • Ability to generate and oversee content development utilizing copywriting and design skills, as well as tailor existing creative/communication to fit social mediums as needed. Digitally designs social media graphics, banners, images, and provides email support as needed.
    • Comprehensive knowledge and proficiency with social media reporting tools to both pull relevant metrics and optimize social strategy and familiarity working with a social media agency teams on strategic direction, ideas, and content.
    • Manage and oversee professional development of Bilingual Social Media Coordinator.
    • Works professionally with Coaches, Executives, Leaders, etc. on social media related projects such as social media postings.
    • Provides effective leadership, direction and coaching to direct and indirect reports including, but not limited to, delegating, staffing, performance appraisals, promotions, salary recommendations and terminations.


    • Bachelor’s Degree in Marketing, Communications, Journalism, Business, or equivalent combination of professional and academic experience.
    • 3– 5 years of social media marketing experience. Planning, testing, launching, monitoring, optimizing and measuring social media campaigns experience preferred
    • 2-3 years’ experience conducting social media for brands at conferences and events preferred
    • Technical Skills: Proficient knowledge of leveraging social media technologies such as Oracle, Facebook, Twitter, Instagram, Pinterest, YouTube, blogs, and working knowledge of web analytics software, digital graphic design skills and software knowledge.
    • 0-1 years’ experience in managing employees.
    • Adobe Creative Suite (Photoshop) experience
    • Excellent verbal and written communication skills
    • Keen attention to detail
    • Excellent customer service. Proven track record with social media customer service interactions preferred
    • Able to multi-task in a fast-paced environment with multiple priorities, and during the off business hours of social media.
    • Strong collaboration skills and experience with working as a team player on cross-function teams.
    • Ability to travel 15% of the time.


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