The Communications Specialist supports the execution of brand strategy through Public Relations, Social Media, Purpose and other brand marketing projects as assigned. He or she will partner with cross-functional teams, key stakeholders and external agencies to meet company’s strategic goals. The Communications Specialist supports the Public Relations & Social Media Manager and provides public relations, social media, purpose and brand services to support the Medifast brands.
Work cross functionally with internal teams and agency partners to support public relations efforts including writing and editing press materials, story mining (identifying angles and crafting a pitches), development of PR brand assets and other projects as applicable.
Concept and manage the company’s social media brand asset library and global campaign content.
Support the company’s philanthropic initiatives. Assist with development and execution of the program, including coordinating with nonprofit partners, supporting and planning events and developing marketing collateral.
Initiate and manage creative requests for the brand team. Understand, follow, and support internal/external processes and procedures in areas such as communications, marketing, compliance, and creative development.
Develop and deliver marketing content and production briefs to internal and external creatives. Development of video storylines, scripts and production schedules.
Monitor alerts, blogs, listservs, news, competitors and Community activity. Stay abreast of trends in the health and wellness space
Prepares creative and written materials, including marketing and/or promotional copy and design, business communications, website content, images, and Power Point presentations, and distributes appropriately etc.
Assist in analyzing the performance of global and regional marketing campaigns by evaluating insights and identifying new opportunities. Active on social media monitoring tools and social platforms.
Offers administrative support including scheduling, workflow, creative calendars, etc.
Supports the Public Relations and Social Media Manager in other duties as assigned. (10%)